St. Martha Parish & School
By Sid O'Neill | Permalink
St. Martha parish were looking to revitalize their brand and take better charge of how they were presenting themselves to parishioners and the local area. We worked with them to develop a fresh, vibrant brand that captures the direction of the parish, and then built them a new website to allow them to communicate that story.
We explored various directions with the team at St. Martha, and it became apparent that a simple, modern, transparent brand – steady but with a hint of excitement – was the right direction. A range of different assets and clear brand guidelines will allow them to build on this brand in their future communications initiatives.
Parishes usually have a similar set of challenges to solve with their sites – the must-haves like mass times, bulletins, etc. But beyond that, each parish also has its own unique needs and identity. We built them a site that was completely catered to their needs and structured to make perfect sense with their overall strategy. The catered Craft CMS back-end means that the site is easy for them to keep up-to-date: the number one most important problem to solve on a parish site. Our philosophy is that you shouldn't need an expert to be able to update your own site.
Jackie Rosalez, Director of Faith Formation, St. Martha Parish